Customer Loyalty
Conference

CUSTOMER OBSESSION DRIVES LOYALTY

  

 

30 SEPTEMBER 2020 | ONLINE | STOCKHOLM  

 

FRAMTIDEN INOM KUNDLOJALITET, CRM & Customer Experience

Customer Loyalty Conference är EVENTET för dig som vill ha koll på det senaste inom kundlojalitet, CRM och Customer Experience. Under konferensdagen finns det många möjligheter att nätverka både med branschkollegor och föredragshållarna och dela erfarenheter med personer i en liknande roll som du. 

Konferensen vänder sig till dig som arbetar med kundlojalitet, CRM eller Customer Experience och arrangeras för 9:e året i rad i Stockholm med över +3 200 deltagare sen starten.

Köp biljett idag och välj i september om du vill vara med Online eller på plats beroende på hur situationen ser ut då. Vi kommer livesända direkt från scen och har gjort det enkelt med endast en typ av biljett (Online / På Plats). Covid-19 - Vi på Wednesday Relations följer uppdateringar och rekommendationer från folkhälsomyndigheten. Vi har även ändrat våra avbokningsregler så du kan avboka din anmälan kostnadsfritt fram tills 7 dagar innan en konferens.

Därför ska du delta i år!

    Bli customer obsessed

Vi kommer samla experter och spännande case från Sverige och internationellt i aktuella ämnen som Customer Experience, Lojalitet, Hållbarhet, Marketing Automation och mycket mer.

    Våra fantastiska deltagare

Konferensen hade 98% nöjda deltagare i Göteborg 2020. 

 

HÅLL DIG UPPDATERAD INFÖR KONFERENSEN 2020

Några av våra tidigare deltagare ♥

  • ”MÅNGA TALARE INSPIRERADE OCH GAV BRA EXEMPEL PÅ VILKA UTMANINGAR DE STÄLLDES INFÖR I SINA YRKESROLLER.”

    Johannes Nilsson, ICA Reklam

  • ”EN BRA MIX AV KUNSKAP OCH INSPIRATION. VERKLIGHET OCH FRAMTID”

    Peter Olofsson, Ikano

  • "MYCKET BRA MIX, OCH BRA NIVÅ, PÅ FÖRELÄSARNA. UPPSKATTAR NÄR MAN BLIR INSPIRERAD AV BÅDE TEORETIKER OCH CASES FRÅN VERKLIGA VÄRLDEN"

  • "Bra och intressanta föreläsningar. Bra tempo och kul med musiken. Blev väldigt inspirerad och kom hem med ny energi!"

    Annika Gremner, VP Marketing, Perstorp

  • "OPEN SPACE VAR ETT BRA TILLFÄLLE ATT FÅ SNACKA MER MED TALARNA. TOPPENIDÉ!"

    Sagt av tidigare deltagare

  • "MYCKET VÄLARRANGERAT, HÖG NIVÅ PÅ ALLT"

    Helene Friberg, Marketing Manager, Autoconcept

 

TALARE STOCKHOLM 2020

Stefan Osthaus

CEO @ experience5

Stefan has been a leader in Fortune 500 companies and an advisor to multinational organizations who seek to become more customer centric for more than 20 years. His passion and expertise have helped to improve the experiences of over half a billion customers and hundreds of thousands of employees around the globe. When he doesn’t work with clients somewhere on the planet, Stefan shares his insights and anecdotes as a global keynote speaker, trainer, and author.

Mark de Bruijn

Customer Experience Author & Expert. Marketing Director @ Smartly.io

Mark de Bruijn is a Dutch customer experience author, expert and regular keynote speaker who has worked for various larger software companies such as EY, SAP, Workiva and Smartly.io. In addition, he was affiliated with Avans University as a lecturer. LinkedIn named Mark one of the most engaged marketers and Hottopics included him on the list of 100 best B2B marketing leaders of 2019. his book, Customer Are People Too, was released in February this year. He loves sharing his story around delivering an exceptional customer experience, and adds the human element to today’s technology focused world.

Tom De Ruyck

Managing Partner & Head of Insight Activation @ InSites Consulting

Med 20 års erfarenhet av konsumentundersökningar, såväl kvalitativa som kvantitativa studier, är Peter Rinderud en högst kvalificerad marknadsundersökare. Peter har en internationellt rådgivande profil och har de senast sex åren arbetat som Senior Researcher Statistics på Consumer and IndustryLab på Ericsson. Peter har dubbla examina från Uppsala Universitet i nationalekonomi och statskunskap.

MariAnne Ygberg

Head of Customer Value Communication @ Swedbank

MariAnne has throughout her carrier focused on CRM, with a passion for meeting customer needs and driving business value as well as building the capabilities needed to succeed; customer insight, marketing and analytical competences, technology development, process efficiency,  business acumen and team collaboration. She has a background as a management consultant but during the last 7 years has been responsible for leading CRM teams across different companies and industries. At Swedbank she heads the Customer Value Communication team on Group level and is driving the marketing automation and customer centricity journey; going from postal manual marketing campaigns to an agile data driven omnichannel Next Best Action operation.

Richard Burlace

Head of CVC Shared Service @ Swedbank

Richard is experienced in leading large scale customer experience and CRM transformations in all areas of the customer journey from marketing, sales, service and analytics to loyalty. Since 2019 he has launched a Shared Service for Customer Value Communication delivering personalised marketing and service communications within Swedbank and the 58 partner Savings Banks/ Sparbankerna. He is a champion for collaboration and over the past 15 years has led global customer transformations both inhouse and as a management consultant for some of the world’s largest consumer brands including Volvo Cars, Heineken and Cadburys.

Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead @Selligent Marketing Cloud

Sam brings more than 15 years of B2B and B2C marketing experience to Selligent, with a focus on digital marketing, advertising, customer journey and experience mapping, demand generation, and brand management. He is responsible for building and executing Selligent's global digital strategy, including driving brand awareness and sales across digital channels.

Mats Gustafsson

Founder @ Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

*Med reservation för eventuella ändringar


Ny lokal för i år!

Välkommen till The Park Kungsholmsgatan 21, Stockholm
Planera din resa med SL här


Program 30 september 2020 

Frukostseminarium: 08.00 - 08.50
Konferens: 09.00 - 17.00

07:30

Registrering frukostseminarium

Registrering till frukostseminariet öppnar 07.30. Det bjuds på frukost.

08:00

Frukostseminarium

Fredrik Östgren & Hanna Wallin

VD & Global Product Manager @ Nepa

Registrering konferens

Registrering till konferensen öppnar. Det bjuds på frukost.

09:00

Välkomna till Customer Loyalty Conference 2019

Öppningsord

Mats Gustafsson

Grundare @ Wednesday Relations

Keynote: And now what? The art of reenergizing a stalling CX program!

  • How to maintain momentum in your experience initiative
  • Who will push back and why
  • Your success model of how to overcome inertia and push-back

Stefan Osthaus

CEO @ experience5

Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead @Selligent Marketing Cloud

Keynote: The Age of Relevance

Today’s consumer and business reality are putting brands increasingly under pressure. More than ever, relevance is key join the ‘Copernican Brand Revolution’ where consumers are the center of marketing, not the brand itself. Learn why and how you can benefit from consumer centricity and being insight led. The interactive workshop takes this to the next level, where you will get an overview of state of the art market research tools, learn how to craft insights and discover new ways to activate insights within your organization.

Tom De Ruyck

Managing Partner & Head of Insight Activation @ InSites Consulting

Paus

Passa på att nätverka med branschkollegor, talare och partners över en kopp kaffe. ☕️

Case: Engaging Customers in an Omni-Channel World

  • Swedbank's strategy is firmly based on being an accessible full-service bank, providing offerings based on customers’ needs and expectations.
  • Customers should be able to handle all their daily banking digitally, but also be able to get personal, customized help at all channels. To achieve this Swedbank is transforming customer data into customer insights with the help of AI in order to provide personalised services, products and offerings.
  • Join us to hear about our journey towards personalised and customer driven marketing, sales and service at scale.

Marianne Ygberg & Richard Burlace

Head of Customer Value Communication & Head of CVC Shared Service @ Swedbank

Customers Are People Too: finding the balance between people and technology

In the unbridled hunger for data it’s easy to forget that, as a brand, we focus on people. Therefore, it is not data, but emotions that should be central to the customer experience. We talk so much about technology in today’s world that we soon might forget about the human aspect. It’s not about data, but about what you do with it – so that, in the end, you can make a better connection with people and improve lives. Anyone who understands that will conquer the hearts of their customers forever.

Mark de Bruijn

Customer Experience Author & Expert. Marketing Director @ Smartly.io

Summering och avslut

Mats Gustafsson

GRUNDARE @ WEDNESDAY RELATIONS

*Med reservation för eventuella ändringar

BILJETTER 2020

EARLY BIRD

Beställ din biljett fram tills 30 juni och spara upp till 1 000 kronor. Ordinarie pris är 2 990 kronor. Gå 2 eller fler och få 500 kronor i rabatt.

Såhär såg det ut på Customer Loyalty Conference 2019

PARTNERS STOCKHOLM 2020