Customer Loyalty
Conference

  

 

THIS YEARS EVENT WILL BE HELD LIVE, ONLINE AND FREE OF CHARGE ON OCTOBER 6TH

LIVE ON YOUTUBE october 6th 2021

 

THE FUTURE IN CUSTOMER LOYALTY, CRM & CUSTOMER EXPERIENCE

Customer Loyalty Conference is the EVENT for you who wants to stay updated with the latest in Customer Loyalty, CRM and Customer Experience. The conference is for you who work with Customer Loyalty, CRM or Customer Experience or related fields.

WHY YOU SHOULD ATTEND THIS YEAR!

    Become customer obsessed
We have gathered experts and exciting cases from Sweden and internationally on current topics such as Customer Experience, Loyalty, Sustainability, Marketing Automation and a lot more.

   Listen to international experts 
Get access to their presentations after the event.

Some of our former participants ♥

  • ”MANY SPEAKERS INSPIRED ME AND GAVE ME GOOD EXAMPLES ON WHICH CHALLANGES THEY FACED IN THEIR PROFESSIONAL ROLES" 

    Johannes Nilsson, ICA Reklam

  • ”A GOOD MIX OF KNOWLEDGE AND INSPIRATION. REALITY AND FUTURE”

    Peter Olofsson, Ikano

  • "VERY GOOD MIX AND HIGH-LEVEL SPEAKERS. I LIKE TO GET INSPIRED FROM BOTH THEORETICS AND CASES FROM THE REAL WORLD"

  • "GREAT AND INTERESTING SPEAKERS. I LIKED THE TEMPO AND THE MUSIC. GOT VERY INSPIRED AND I CAME HOME WITH NEW ENERGY!"

    Annika Gremner, VP Marketing, Perstorp

  • "OPEN SPACE WAS A GOOD OPPORTUNITY TO TALK MORE WITH THE SPEAKERS. GREAT IDEA!"

    Said by former participant

  • "MYCKET VÄLARRANGERAT, HÖG NIVÅ PÅ ALLT"

    Helene Friberg, Marketing Manager, Autoconcept

 

PRIOR SPEAKERS 2020

Stefan Osthaus

CEO @ experience5

Stefan has been a leader in Fortune 500 companies and an advisor to multinational organizations who seek to become more customer centric for more than 20 years. His passion and expertise have helped to improve the experiences of over half a billion customers and hundreds of thousands of employees around the globe. When he doesn’t work with clients somewhere on the planet, Stefan shares his insights and anecdotes as a global keynote speaker, trainer, and author.

Mark de Bruijn

Customer Experience Author & Expert. Marketing Director @ Smartly.io

Mark de Bruijn is a Dutch customer experience author, expert and regular keynote speaker who has worked for various larger software companies such as EY, SAP, Workiva and Smartly.io. In addition, he was affiliated with Avans University as a lecturer. LinkedIn named Mark one of the most engaged marketers and Hottopics included him on the list of 100 best B2B marketing leaders of 2019. his book, Customer Are People Too, was released in February this year. He loves sharing his story around delivering an exceptional customer experience, and adds the human element to today’s technology focused world.

Tom De Ruyck

Managing Partner & Head of Insight Activation @ InSites Consulting

Tom is a serial intrapreneur who has spent the last 10 years on reinventing the way companies connect with & understand consumers. As a Managing Partner and a global expert in consumer & employee collaboration, Tom is now leading InSites Consulting's efforts to make companies more consumer connected & to let them innovate with the creative power and the speed of a start-up, through a 'Service with a Software' solution (‘Insight Activation Studio’) and training/coaching sessions. Tom is doing consulting work for major global brands and has given more than 500 (keynote) speeches all around the world (40 countries) at marketing, research & technology conferences.

MariAnne Ygberg

Head of Customer Value Communication @ Swedbank

MariAnne has throughout her carrier focused on CRM, with a passion for meeting customer needs and driving business value as well as building the capabilities needed to succeed; customer insight, marketing and analytical competences, technology development, process efficiency,  business acumen and team collaboration. She has a background as a management consultant but during the last 7 years has been responsible for leading CRM teams across different companies and industries. At Swedbank she heads the Customer Value Communication team on Group level and is driving the marketing automation and customer centricity journey; going from postal manual marketing campaigns to an agile data driven omnichannel Next Best Action operation.

Richard Burlace

Head of CVC Shared Service @ Swedbank

Richard is experienced in leading large scale customer experience and CRM transformations in all areas of the customer journey from marketing, sales, service and analytics to loyalty. Since 2019 he has launched a Shared Service for Customer Value Communication delivering personalised marketing and service communications within Swedbank and the 58 partner Savings Banks/ Sparbankerna. He is a champion for collaboration and over the past 15 years has led global customer transformations both inhouse and as a management consultant for some of the world’s largest consumer brands including Volvo Cars, Heineken and Cadburys.

Robin Silfverhielm

CXO @ SBAB

Robin has worked 20 years with digitalization of the financial services industry – including trading, retail banking and insurance. Previous employments at Nasdaq OMX, Accenture and Skandia. Key focus in current role at SBAB is the combination of eXperience and eXecution – mainly related to the digital offering.

Mats Gustafsson

Founder @ Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

*Subject to change

Program October 6th 2021

*Subject to change

08:30

Welcome to Customer Loyalty Conference 2021

Introduction

Mats Gustafsson

Founder @ Wednesday Relations

08.40

Keynote: SAS Institute

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N/A

Lorem @ Lorem

09.05

Case: TBA

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N/A

Lorem @ Lorem

09.30

Interactive Session

Mats Gustafsson

Founder @ Wednesday Relations

09.40

Pause

We take a short break and refill our energy level.

09.55

Keynote: Selligent and Recoordinate

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N/A

Lorem @ Lorem

10.25

Case: TBA

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N/A

Lorem @ Lorem

10.50

Paus

We take a short break and refill our energy level.

11.00

Case: TBA

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N/A

Lorem @ Lorem

11.25

Keynote: How to maximize value by focusing on the right customers and setting the right KPI’s

  • The Four pillars to success
  • Why Customer lifetime value (CLV) is the ultimate customer KPI in the age of Customer
  • Customer centric Value segmentation: how to operationalize the 80/20 rule
  • Drive value through the Customer lifecycle, adding up to CLV

Camilla Cramner

CEO & Founder @ Loyalty Factory

11:55

Summarize and ending words

Mats Gustafsson

Founder @ WEDNESDAY RELATIONS

TICKETS 2021

get your free ticket here

By registering for a ticket, you get access (Online) to the entire Customer Loyalty Conference on October 6th.

Free of charge
Register today

PARTNERS