Customer Loyalty
Conference

  

 

THE AUTUMN EDITION OF THE CONFERENCE HAS ENDED.

 

WE WANT TO THANK OUR SPEAKERS, PARTNERS AND THE 500+ REGISTRANTS THAT MADE THIS EVENT POSSIBLE

WE WILL BE BACK IN SPRING 2022

 

THE FUTURE IN CUSTOMER LOYALTY, CRM & CUSTOMER EXPERIENCE

Customer Loyalty Conference is the EVENT for you who wants to stay updated with the latest in Customer Loyalty, CRM and Customer Experience. The conference is for you who work with Customer Loyalty, CRM or Customer Experience or related fields.

WHY YOU SHOULD ATTEND THIS YEAR!

    Become customer obsessed
We have gathered experts and exciting cases from Sweden and internationally on current topics such as Customer Experience, Loyalty, Sustainability, Marketing Automation and a lot more.

   Listen to international experts 
Get access to their presentations after the event.

Some of our former participants ♥

  • ”MANY SPEAKERS INSPIRED ME AND GAVE ME GOOD EXAMPLES ON WHICH CHALLANGES THEY FACED IN THEIR PROFESSIONAL ROLES" 

    Johannes Nilsson, ICA Reklam

  • ”A GOOD MIX OF KNOWLEDGE AND INSPIRATION. REALITY AND FUTURE”

    Peter Olofsson, Ikano

  • "VERY GOOD MIX AND HIGH-LEVEL SPEAKERS. I LIKE TO GET INSPIRED FROM BOTH THEORETICS AND CASES FROM THE REAL WORLD"

  • "GREAT AND INTERESTING SPEAKERS. I LIKED THE TEMPO AND THE MUSIC. GOT VERY INSPIRED AND I CAME HOME WITH NEW ENERGY!"

    Annika Gremner, VP Marketing, Perstorp

  • "OPEN SPACE WAS A GOOD OPPORTUNITY TO TALK MORE WITH THE SPEAKERS. GREAT IDEA!"

    Said by former participant

  • "MYCKET VÄLARRANGERAT, HÖG NIVÅ PÅ ALLT"

    Helene Friberg, Marketing Manager, Autoconcept

 

SPEAKERS OCTOBER 6TH 2021

Angela Joseph

Engagement Manager @ Freshworks

Technical Project/Program Manager with ~7 year´s experience in consulting, pre-sales demonstrations, account management, change management, business development, end-to-end SaaS implementations and client management in enterprise technology. Multinational leader with diverse experiences adept at various implementation, product design and development methodologies.

Thomas Thorning

Customer Experience Manager EMEA @ SAS Institute

Thomas is passionate about enabling companies to provide outstanding omni-channel customer experience for their customers through analytics and AI. Bridging the gap between advanced analytics, the business and IT. Whether it concerns customer insights, predictive/ advanced analytics (AI), or creating a CDP. Solving problems and helping companies while gaining new knowledge is the key motivation and generating an excellent Customer Experience is his main focus.

Camilla Cramner

Founder & CEO @ Loyalty Factory

Camilla Cramner, founder, speaker and strategic advisor at LoyaltyFactory. Camilla has a broad perspective on Customer Relationship management and Loyalty, acquired through many years at senior positions in large multinational companies, holding leading roles in Marketing, Brand, Customer Experience, CRM and CVM. Camilla has during six years been heading up a global initiative at Telia Company around CRM and CVM – implementing omnichannel marketing automation analytics, new business processes etc. Camilla is today actively educating, teaching, consulting in this area. Also running the network at Marketing Association in Stockholm in CRM, CX, Loyalty.

Richard Meurlin

Marketing Owner Customer Engagement @ Nordnet

Richard has been working with data driven marketing for 10+ years, both as a consultant and in house, mainly within financial services but with shorter stints in convenience and telecom. As Marketing Owner in the Customer Engagement team at Nordnet, Richard is responsible for prioritizing the backlog of direct customer communication and leading the team to delivering world class communication experience through marketing automation.

Dennis Peters

VP Sales Northern Europe @ Selligent Marketing Cloud

Dennis Peters is the VP Sales Northern Europe for Selligent Marketing Cloud – a best-of-breed omni-channel marketing automation platform. As a martech enthusiast, Dennis joined the space back in 2009. Ever since he has been successfully helping a variety of major B2C brands across Europe with the adoption and roll-out of smart digital marketing strategies.

Anna Ehnlund Martinussen

CRM & Loyalty Strategist @ Médecins Sans Frontières, Sweden

Médecins Sans Frontières by heart and profession. Long background in Fundraising, more specifically CRM and Loyalty. Certified Fundraiser and CRM & Loyalty Manger, with a bachelor in International Marketing.

Janne Sivula

Senior Account Executive @ Freshworks

Janne is a B2B sales professional working +5 years in the IT industry. Proven track record working in SaaS sales and business development. Outgoing optimist with an international background.

Sofia Vinsa

Head of Strategy & Partnerships @ Digiview

Sofia Vinsa is a digital marketing strategist with a deep understanding of how complete customer journeys are created, always keeping growth and customer experiences in mind. She is an advanced, forward looking expert with many years of experience from all kinds of Nordic as well as global industries.

Anders Johansson

Sales Director Nordics @ Medallia

Anders Johansson is Sales Director for Medallia in the Nordics. Anders has worked in the IT industry for 30 years and he has focused his work around Analytics, Business Intelligence, Data Management and MarTech. He has worked for companies like Qlik and Splunk and before he joined Medallia he worked with Customer Experience at Adobe. He thinks that taking care of Data and using it for analytics is an important part of the daily work for a company but if you don’t use the insight of the analytics and take action you will miss everything! … and it sounds crazy but many companies don’t take Action !

Alex Kuryatko

Marketing Technologist @ Recoordinate

Marketing Technology, Architecture and Customer Insights expert. Experienced customer strategist with many years of loyalty expertise.

Mats Gustafsson

Founder @ Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Program October 6th 2021

08:30

Welcome to Customer Loyalty Conference 2021

Introduction

Mats Gustafsson

Founder @ Wednesday Relations

08.40

Keynote: Mastering the Customer Journey in 2022

Most professionals accept that mastering the customer journey is a crucial task across industries for the modern marketer. In this keynote, Thomas will discuss

  • Future trends of customer loyalty & experience
  • Half the money you spend on marketing is lost, how to determine which one?
  • Understand your customer behaviours cross channels to increase loyalty

Thomas Thorning

Customer Experience Manager EMEA @ SAS Institute

09.05

Keynote: Beyond Surveys: Staying Ahead of Customer Expectations Now and in the Future

Surveys alone capture feedback from only a small fraction of customers. Staying ahead of changing expectations now, and in the future, requires the ability to listen to all customers. To do this companies need to capture a full range of experience signals, from the variety of channels customers use to interact with your organisation, and across the entire customer journey. They must also empower their employees to take action on this data.

Anders Johansson

Sales Director Nordics @ Medallia

09.30

Pause

We take a short break and refill our energy level.

09.40

Keynote: A New Era Of Loyalty Marketing

In a digital and fast paced world, maintaining an authentic 1-to-1 relationship with your customers is crucial, more than ever before. In this new era of loyalty marketing, we now have tools at our disposal to truly get ahead of the curve. In this presentation, we will explain how customer loyalty is part of the “Full-Funnel Marketing” concept. We will also show with practical examples how to build a future-proof Loyalty Marketing strategy.

Dennis Peters, Alex Kuryatko & Sofia Vinsa

VP Sales Northern Europe @ Selligent Marketing Cloud | Marketing Technologist @ Recoordinate | Head of Strategy & Partnerships @ Digiview

10.10

Case: How we found out who our best donors are

Approximately 3 years ago I got the question “Who are your best donor” and I didn’t have a good answer.Please join our journey in the creation of our first CRM and Loyalty Strategy that started with just that question. And get a glimpse of the answer to who at Médecins Sans Frontières, Sweden, best donors are from a data- and value driven point of view. My purpose with this case is to create inspiration and leave you with a sense of this can be done, by you in your organisation.

Anna Ehnlund Martinussen

CRM & Loyalty Strategist @ Médecins Sans Frontières, Sweden

10.35

Pause

We take a short break and refill our energy level.

10.45

Keynote: Any time, Anywhere Customer Service

Deliver effortless, cross-channel delight to the modern shopper.
Buyers today want fast, empathetic, and personalized service - all on their terms. Truly omnichannel customer service can deliver all this. We will give you some insights from our recently published ebook and explain a case study with the focus on: what to keep in mind, how to start and implement.

Angela Joseph, Janne Sivula

Engagement Manager @ Freshworks | Senior Account Executive @ Freshworks

11.10

Case: From CRM to Customer Engagement - Powered by Agile

True loyalty comes from engaged customers, and to engage customers marketers need to move beyond plain sales campaigns and deliver relevant communication as part of the overall customer experience. Building the best customer experience requires insight, analysis and continuous testing, and to be successful you need an efficient way of working to support an iterative approach.

After a failed attempt, a fresh start, and now with almost two years of smooth sailing, Nordnet have fallen in love with the agile way of working with customer engagement and Richard would like to share his best tips and practical learnings – no theory just real work life experience.

Richard Meurlin

Marketing Owner Customer Engagement @ Nordnet

11.35

Keynote: How to maximize value by focusing on the right customers and setting the right KPI’s

  • The Four pillars to success
  • Why Customer lifetime value (CLV) is the ultimate customer KPI in the age of Customer
  • Customer centric Value segmentation: how to operationalize the 80/20 rule
  • Drive value through the Customer lifecycle, adding up to CLV

Camilla Cramner

CEO & Founder @ Loyalty Factory

12:00

Summarize and ending words

Mats Gustafsson

Founder @ WEDNESDAY RELATIONS

TICKETS 2021

get your free ticket here

By registering for a ticket, you get access (Online) to the entire Customer Loyalty Conference on October 6th.

Free of charge
Register today

PARTNERS AUTUMN 2021