Discover the next-generation, experience-based approach to loyalty and advocacy, that typically triples customer lifetime value. TokyWoky powers the community platforms of global leaders such as L’Oréal, Kicks and Monki, allowing them to drive true customer engagement and repeat purchases through activities such as contests, product testing & reviews, events and UGC. Claudia Holm from KICKS joins the stage and share insight and best practices.

• Why leveraging your best customers is the only scalable way to grow
• How a brand community works and how members contribute
• How to launch and run a successful brand community that retains customers and drives advocacy
• Best practices from cases, Kicks and Monki

We must imagine a better world. Only by thinking about where we want to be tomorrow, can we grasp the trends and prompt the actions and commitments we need today. We are changing what we buy and from whom, how and where we work, what we do and how we live and organize our society. Diana will take us to a journey into five future trends that builds a higher commitment and bigger dreams.

• We finaly meet again
• Hot topics 2022 and forward
• Poll: What do the audience think?

For any marketer, keeping a finger firmly on the pulse of customer preferences is essential, tracking digital footprints across multiple channels. The challenge comes with understanding those signals, acting in a way that is relevant and personal to that individual, while standing out in a crowded marketplace.

However, a number of exceptional brands are breaking out from the pack and have adapted their customer engagement strategies, resulting in higher customer lifetime value, lower customer acquisition costs, and long-term, capital-efficient business growth.

During this session you discover the game-changing actions they took!

What challenges do we face 2022?
• Discuss with your neighbours
• We go thru the result on stage

We take a break, mingle and refill our energy level.

Still, existing customer communication mainly takes place  via “direct channels” such as SMS, email, DR or in App, and the use of Broad Media Channels towards existing customers is undeveloped, despite the fact that the technology and the possibilities have been around for a long time.

Traditionally companies uses social media platforms for Build building and acquisition “new sales” Campaigns, and misses the opportunity that many customers they communicate with on Facebook and Instagram are their existing customers.

Here, there is an opportunity to significantly increase the relevance and personal communication to existing customers on Meta's platforms, and if you are good at this, both media efficiency and business results (duration, churn and sales) will increase.

Carglass is widely known for its NPS-driven customer focus. Booking a windscreen repair is not fun shopping for most customers, so we only get one chance to do it right on average once every few years. In this session, Bjorn will share practical insights on how the company used data to transform and digitize its processes in a difficult market, to radically improve customer and employee experience. Learn how Carglass went from a traditional-based to an 80% digitally driven customer journey, while maintaining the Carglass spirit.

Working, using and analyzing data in CRM and marketing automation platform enables us to design friction free experience that elevates customer experiences and deliver tangible value and impact.

We take a longer break and refill our energy level with a well deserved lunch onboard Teaterskeppet.

Lindex presented the best result ever in their financial report – and yet 22% less CO2 emissions and fewer new products sold. Listen on how Lindex takes their customer on the journey to become more sustainable and loyal to the brand at the same time.

Pelle Backmann will share Swedbanks ventures into Customer Value Communication and next best action. An exciting case about the shift from product-centric to customer-centric communication. In a industry with a lot of customer data Swedbank has implemented a personalized and automated communication in an omni-channel context by using marketing automation and advanced analysis. This requires solid work in terms of customer journeys, segmentation, advanced analysis and not least a changed way of working.

• The world of Experimentation & CRO
• Data – Insights – Action as a method
• Creating data-driven value

We take a break, mingle and refill our energy level.

The pandemic have caused a severe hit to the public health. How have SATS adapted to new behavior and trends? Did the restrictions to the Fitness Industry force new thinking and innovation to meet member demands? And how did SATS stay relevant through communication with members, to inspire good health and activation.

Tech providers have for a long time stated that their services can deliver CX nirvana - The right message, in the right channel at the right time. Complete and utter bullshit (according to Mattias)!

Join Mattias for an exciting session where we will look at the different pieces of a complicated puzzle and how to best navigate the current landscape of buzzword (CDPs, Reverse ETL, DMPs, DSPs, CMS).

You will also learn:

• How to get your data driven attribution or ROMI (Return on Marketing Investment) in place
• Best practises on on how you can be more relevant, in a profitable way.

• New ideas and thoughts
• Some tips and tricks
• Expand your network